大众传媒媚俗化倾向与提升媒体公信力探析

Tendency of Vulgarization and Improvement of Public Faith of Media

媚俗化倾向是我国社会转轨时期的一个特殊产物,在一定程度上影响了媒体的公信力,对我国媒体的健康发展产生了不利影响。抵制媚俗化倾向,切实提高媒体公信力,需要加强对媒体的管理,规范媒体的行为;准确定位,突出媒体特色;增强对受众媒介素养的培育,提高其鉴别和接受信息的能力。

Tendency of vulgarization arises during the period of social transformation, which influences the public faith of media to a certain degree, and thus has negative influences on the development of media. Suggestions are put forward to combat tendency of vulgarization and improve public faith of media, such as enforcing media control by regulating media behavior, positioning media properly with focus on characteristics of media and strengthening accomplishment of audiences to improve their appreciation ability.