摘要
在国际信用卡业看似一片大好的局势下,我国的信用卡业却潜藏着不可盈利甚至亏损的危机。本文从微观经济学角度,运用成本收益理论,分析我国信用卡业难以盈利的原因,并结合我国国情,提出一些促进信用卡产业健康发展的建议。
Although credit card s ector seems endangered with non-profitable risks or even risk of the paper applying the theory on cost and benefit, to witness rosy development prospect, it is loss. From the perspective of micro economics, analyzes the reasons why Chinese credit card sector can hardly gain profit. With consideration of China＇s reality, the paper offers some countermeasures to push forward the sound development of the sector.
出处
《广东经济管理学院学报》
2006年第6期60-62,81,共4页
Journal of Guangdong Institute of Business Administration
关键词
信用卡
年费
收益成本
营销模式
credit car, annual fee, cost and benefit, marketing model
