论电子商务与企业文化

On E-commerce and Enterprise Culture

企业文化对企业价值的贡献:一是企业文化体现企业的形象和精神;二是企业文化作为新的管理理论,在企业建设中发挥着极其重要的作用;三是企业文化是企业的一种内涵。我国企业文化常见错误有:一是文化愚民现象;二是无文化现象;三是文化理想现象。电子商务时代我国企业文化塑造与变革的思路:一是提炼速度文化和创新文化;二是更新观念塑造职工行为;三是领导者身体力行信守价值观念;四是建立激励机制巩固企业文化。

Enterprise culture has three functions： First, it embodies the image and spirit of the enterprise; Cecondt, it plays an important role in enterprise management; third, it bears the connotation of the enterprise. common mistakes in enterprise culture are as follows： Obscurtantist cultural policy, culture vacuum and idealized culture. In the age of e - commerce, we should shape and refonn enterprise culture in the following ways： promote efficiency and innovation, update notions of employees, maintain honest value by leaders and build inspiration system to consolidate enterprise culture.