晋商对传统诚信文化的继承与创新

Shanxi Merchants' Inheritance and Innovation of Traditional Culture of Sincerity

明清时代的晋商,以其对传统诚信文化的继承和创新形成的商业诚信文化为经营的核心,雄距徽商、粤商等“中国十大商帮”之首,长期执掌内外贸易之牛耳并以雄财善贾而饮誉海内外。虽然明清时代的晋商与今天所处的社会性质和商业活动方式相比发生了巨大的变化,但买卖双方的利益关系没有变,商业活动中的客观规律没有变。所以,挖掘、继承和借鉴晋商的商业诚信文化遗产,对转型期我国市场经济的建设和完善具有十分重要的意义。

Shanxi merchants during the Ming and Qing Dynasty made the commercial culture of sincerity, formed by their inheritance and innovation of the traditional culture of sincerity, the core of their business. At the first place of the ten top commercial groups in China, Shanxi merchants did the best job in domestic and external trade and enjoyed the international reputation for their wealth at that time. Although the society character and the way of commercial activities have changed a lot ever since, the relationship of interest objective of business activities between buyer and seller remains the same. Accordingly, exploring, inheriting, and drawing the cultural heritage of Shanxi merchants~ commercial sincerity is significant for the construction and improvement of our market-oriented economy during the period of transformation.