大学生对葡萄酒产品的认知状况及消费倾向——以西北农林科技大学北校区为例

Recognition and Consumption Propensity of Grape Wine Products Among University Students——Northwest A & F Science & Technology University as Survey Objective

以西北农林科技大学北校区大学生为调查对象,通过随机抽样问卷调查,得出大学生对葡萄酒产品认知及消费倾向如下:①大学生对葡萄酒产品基本知识了解较少;②多数大学生喜欢甜型葡萄酒的口感,对于干型葡萄酒的口感接受程度普遍较低;③大学生普遍接受的葡萄酒价格应该在15元左右;④多数学生有兴趣了解并期望饮用葡萄酒,葡萄酒的保健价值很受关注;⑤有近一半的大学生认为随着人们生活水平的不断提高,葡萄酒会走进寻常百姓家;⑥大学生渴望了解更多的葡萄酒文化。

The students in Northwest A＆F Science ＆ Technology University had accepted random sampling questionnaire survey and their recognition and consumption propensity of grape wine products were summed up as follows： ①most university students knew little about the basic knowledge of grape wine products; ②most university student liked the taste of sweet-type grape wine and refused the taste of dry grape wine;③The currently-accepted price of grape wine among university students was about lfi CHY;④most university students were interested in grape wine and expected grape wine drinking and the health value of grape wine was of great concern; ⑤almost half university students believed that grape wine would be daily consumption goods soon with the increase of peoples＇ living standards; ⑥most university students were eagerto know more about grape wine culture. （Tin. by YUE Yang）