摘要
本文以有关统计和预测数字分析台湾海峡两岸四地旅游业在东北亚地区乃至在整个亚太旅游市场中的地位、四地旅游业主要客源市场的特点及其彼此互为客源市场的现状与潜力,指出这些方面对于两岸四地间建立和发展旅游合作的寓意,并基于目前的可能性,就两岸四地旅游业发展营销合作的现实途径提出个人见解。
The paper, in accordance with the statistics and prediction, tries to analyze the position of tourism industry in China's Mainland, Chinese Taipei, Hongkong and Macao to Northeast Asia and the Asian Pacific tourism market as a whole, the characteristics of their main tourism-generating market as well as the present situation and potentials. It points out the importance of these destinations to establish and develop tourism cooperation. Some realistic dimensions as far as the cooperative marketing is concerned are also discussed based on the current possibilities.
出处
《旅游学刊》
CSSCI
北大核心
2007年第1期19-23,共5页
Tourism Tribune
关键词
入境旅游
台湾海峡
营销合作
旅游市场
inbound tourism
Taiwan Straits
cooperative marketing
tourism market
