品牌的文化内涵及英语翻译

English Brand Translation and its Connotation Transmission in Cultural Context

品牌的翻译在商品销售中占有不可或缺的地位。本文拟从品牌的文化内涵入手,论述文化差异对中西方品牌语言的制约作用,然后分析品牌汉译中文化内涵的传递与译名的最终落实。

English brand translation is of crucial importance in the sale of commodities. This paper, beginning with the cultural information connoted in brand names, intends to analyze the effect that cultural differences have made on the language of the brand, and then puts forward suggestions on transmitting cultural connotation before obtaining the final Chinese version.