试论旅行社门市部的服务质量标准化

Quality Standardization of Service of Sales Department in Travel Service

旅行社门市部是旅行社的一种分支机构,其服务质量是旅游服务质量的组成部分。游客往往和旅行社第一次接触就在门市部,因此,门市部的服务质量给游客留下了第一印象。门市部的第一印象直接影响着游客对旅行社的选择。为争取客源,愈来愈多的旅行社注重门市部的服务。

The service quality of the sales department as a branch of the travel service makes up the service quality of the travel service. Customers＇ first impression of the service quality is from the sales department since they contact the travel service by the sales department for the first time, which has a direct effect on their choice of the travel service. To get more customers, the travel services lay more and more emphasis on the service of the sales departments.