欠发达地区特色农产品品牌战略研究

A Study of Brand Strategies on Special Agricultural Products in the Underdeveloped Regions

有效地建立、管理和运作品牌资产已经成为企业的首要工作。品牌在为企业带来消费者的忠诚和丰厚利润的基础上拉动了地域经济的增长。本文在分析欠发达地区特色农产品实施品牌战略必要性的基础上提出欠发达地区特色农产品实施品牌战略的措施。

It is the chief task to establish, manage and carry out the brand of products in the enterprise. Famous brand brings the improvement of region economy with arousing the customer＇s loyalty and rich profits for the enterprise. This paper discusses the brard strategies on special agricultural products in the underdeveloped regions.