摘要
消费者交易成本的大小决定了其参与市场的程度,运用实物期权的基本思想与方法,描述了消费者交易行为的实物期权特征,解释了其原因,构建了在市场竞争和信息不对称基础上的消费者单位交易成本的数学模型,并推导出了具体公式,进而分析了几种特殊状况下的消费者交易行为和策略,理论分析结果均与实际相符合。
Consumer exchange cost affect their behavior of continuing transaction. This paper explains the characteristics and the reasons of cconsumer transactional behavior. The model of per capita transaction cost is established because of market competition and asymmetric information. It gives the formula of of such considering consumer best action and strategy in several extreme conditions, the paper finds that the factual behaviors are all consistent with the theoretic model.
出处
《商业研究》
北大核心
2007年第1期141-144,共4页
Commercial Research
关键词
实物期权
交易成本
信息不对称
不确定性
real option
exchange cost
asymmetric information
uncertainty
