摘要
玩具制造商们都期望母亲们所购买的生日礼物能在他们全年总收入中占上一定比重。这其中包括给她们孩子、孩子的伙伴和同学以及亲戚所购买的生日礼物。从以往情况来看, 9．99美元是个神奇的价格定位,而事实如何呢?最近美国著名品牌咨询公司Funosophy—份针对400位孩子年龄为6～12岁的母亲的调查为我们提供了最新的答案。这对玩具厂商的产品价格定位很有参考价值。
Toy manufacturers count on monms＇ purchase of birthday gifts （for their own children as well as their kids＇ friends,relatives and classmate）to make up a considerable portion of their annual revenues.It seems lie moms are constantly shopping for birthday gifts-but just how much are they spending on each gift？ It used to be that ￥9.99 was the magic price point,but is thios still true？ A recent study conducted of 400 moms of boys and girls age 6-12 by marketing firm Funosophy Inc.gives the most up-to-date answer.
出处
《中外玩具制造》
2007年第1期38-39,共2页
Toy Industry
