浅谈CD音乐产品的个性化包装设计

On Personalized Packaaina Design in Music CD Products

在信息时代，CD产品包装的需求呈现多元化的趋势，设计师在努力寻求能够代表产品特点和产品品位的包装设计，用具有个性的产品包装来表达产品的属性，个性化包装的特质被看作是流淌在商品文化命脉中不可忽视的元素。受众开始强调产品的独特个性和风格，在CD音乐产品行业率先产生了“个性化包装”的需求。

In the information era, product packages are no longer the supporting role in marketing sales, while personalized packages will meet with the market needs. Starting from the personalized packages, this article discusses why the packaging design needs to be personalized and how many factors have led to the personalized packaging.