摘要
从旅游企业的实力、旅游网站与旅行社结合的紧密程度、旅游电子商务标准等方面探讨了电子商务在旅游行业中发展不佳的原因,并提出了改进策略。
This paper probes into the reasons why the development of E-commerce in the tourism is not good from the strength of the tourist enterprise, the tightness of the combination between the tour website and the travel service, and the standard of tourist E-commerce, etc., and advances some improving measures.
出处
《科技情报开发与经济》
2007年第2期190-191,共2页
Sci-Tech Information Development & Economy
关键词
旅游业
旅游企业
电子商务
tourism
tourist enterprise
E-commerce
