摘要
通过分析不同渠道、种类的英语广告语中祈使句的使用情况,研究在不同广告语境下祈使句的类型和使用频率的差异以及造成此差异的原因。收集的241篇英语广告选自于报纸、杂志、收音机和电视中的产品介绍及产品销售广告。分析结果表明心理语境、物理语境、社会语境和语言语境影响广告祈使句的类型选择和使用频率。
The present paper investigates imperative forms in various advertisements to examine whether there is any difference in frequency of application and types of imperative forms in different contexts and what causes such difference. The data used in this study are 241 advertisements including advertisements for product introduction and advertisements for sales promotion from newspaper, magazine, radio and television. The results reveal that psychological, physical, social and linguistic contexts influence the frequency of application and the choice of the types of imperative forms in advertising.
出处
《东华理工学院学报（社会科学版）》
2006年第4期386-389,共4页
Journal of East China Institute of Technology
关键词
祈使句
广告语
语境
imperative forms
advertising language
context
