论违法手机短信广告的法律规制

On Advertising Regulation of Illegal Mobile-Phone Messages

手机短信广告属于网络广告的一种。违法手机短信广告是指违反我国广告法律、法规的手机短信广告。本文通过对违法手机短信广告的概念、特征、种类进行分析,找出了我国部分地区违法手机短信广告泛滥的一些原因,并就如何从法律的角度治理违法手机短信广告提出了合理的建议。

Mobile-phone messages, one of net advertisements, refers to the mobile-phone messages that break the advertisement law in China. This essay, by analyzing the concept, character and category of illegal mobile-phone messages, finds out the reasons for their existence, and furthermore gives reasonable advices on how to regulate illegal mobile-phone messages.