芷江县发展文化旅游的SWOT分析及对策探讨

A SWOT Analysis and its Countermeasures Discussion of Developing Cultural Tourism in Zhijing County

芷江的旅游资源具有丰富的文化底蕴。充实芷江旅游资源的文化内涵,形成该县独具特色的文化旅游,对于进一步提升芷江旅游的经济品位具有重要的意义。本文运用SWOT方法,对芷江发展文化旅游的优势、劣势、机会和威胁进行了分析,并提出一些相关策略,以此为芷江旅游业的发展提供思路和参考。

With profound cultural intension of Zhijiang＇s tourism resources, to form a unique cultural tourism of Zhijiang has great realistic significance for raising the economic level of Zhijiang＇s tourism. This paper analyzes the advantages, the weaknesses, the Opportunities and the threats of its cturat tourism in SWOT framework, and then puts forward some tactics and provides some ideas and references for the development of Zhijiang＇s tourism economy.