信息技术条件下厂商关系的新变化

On Relationship Changing for Manufacturers and Vendors Due to Information Revolution

无论环境与渠道如何改变,厂商关系是营销渠道管理永恒的话题.传统厂商关系模式从生产厂家开始,经过经销商、批发商、零售商到达消费者.在信息技术革命的条件下,厂商之间的关系呈现新的变化方向,主要有厂商之间贸易方式向电子化发展,网上销售的方式逐渐普及,厂商之间的信息交流呈互动化发展,厂商之间出现资本一体化合作方式等变化.因此,厂商关系在这种新形势下,必须适应时代发展,自身突破发展,才能更好的在生存和发展.

The traditional manufacturer relation pattern starts from the manufacturer, the dealer, the wholesaler, the retail merchant to the comumer. In the condition of information revolution, the manufacturer relation points to a new direction, that is computeriza- tion. It allows the interaction development and the capital integration cooperation between the manufacturers. The paper deals with the issues for the manufacturer to survive.