摘要
介绍了客户关系管理和留住客户的基本概念,阐述了在交流中留住客户的重要性,在此基础上探讨了如何在具体交流中实施留住客户策略。
This paper introduces the basic concepts of CRM (customer relationship management) and retaining the customer, expounds the importance of retaining the customer in the communication, and based on this, probes into how to implement the tactics of retaining the costumer in the communication.
出处
《科技情报开发与经济》
2007年第1期112-113,共2页
Sci-Tech Information Development & Economy