从竞争优势理论角度看出口企业竞争战略的调整

Discussion on the Adjustment of the Competitive Strategy of the Export Enterprise from the Angle of Competitive Advantage Theory

对中国目前某些出口产品的低价竞争现象进行了分析,指出以比较成本为基础的企业应该采用产品差异化战略和低成本战略相结合的策略,转变竞争观念,积极应对市场竞争。

This paper analyzes on the phenomenon of the low price competition of some Chinese export products at present, and advances that the enterprise based on the comparative cost should adopt the strategy of combining product difference strategy and the low price strategy, and should change the competitive concept to deal actively with the market competitors.