浅探我国私立高校自主品牌战略

Tentative Research on the Development and Independent Brand Strategy of Chinese Private Universities

世界高等教育的发展过程中,私立高等教育扮演着重要的角色。我国也不例外。在中国,私立(民办)高校于二十世纪九十年代后开始复兴并发展。但其命运和战略前景,尚需探讨。我国私立(民办)高校的未来要从依附于公办高校的“盛名”和“支撑”而生存的现状中完全解脱出来,只有创建自主品牌,才能提高自身竞争力;民办高校只有实施自主品牌战略,才能促进其持续性发展。

Private high education played an important role during the development of the world＇s high education, China is no exception Private universities started to resurge and develop after the 1990s in china, But the destiny and the strategic prospect of private university needs to be explored. The viewpoint in this article is that private universities should be independent from the current state of being attached to the ＂great reputation＂ and support of the state - run universities. Only by creating their own brands and implementing the imdependent branding strategy, can the private universities improve their competitive capabiliry and forster their consistent development.