期刊品牌战略实施中编辑创造性思维的作用和培养

The Function and Cultivation of Editors Creative Thinking in Brand Strategy

品牌战略是期刊持续发展的战略。期刊品牌战略的实施步骤包括:精心策划,孕育品牌;优化选题,创立品牌;精心加工,发展品牌;独特设计,推广品牌等。创造性思维是创造活动中的一种思维,是人类思维活动的高级过程,编辑创造性思维贯穿于期刊品牌战略实施的全过程,并起着重要的作用,因而要注重培养编辑的创造性思维能力。

Brand strategy is the strategy for consistent development of periodical. The steps of implementing journal brand strategy indude planning and cultivating brand, optimizing the title selection and foundation of brand, working and developing the brand, designing and promoting brand. Creative thinking, as a way of thinking in creative activities, is the high-grade process of human thinking activities. It＇s important to cultivate editor＇s creative thinking because creative thiaking runs throngh and plays an important roh in the implementation of journal brand strategy.