摘要
旨在探析设计语义的使用对商品形象创建和传播的意义,如何实现商品符号与消费者之间的有效沟通。从语义学的概念和意义出发,将设计语义学和消费社会的“符号消费”特征相结合,论述了包装设计的符号价值和符号消费社会之间的关系,并指出设计语义学的运用可以塑造独特的商品形象和卖点,符号成为消费社会的营销手段,从而有利于现代企业运用视觉传播的概念和方法来审视产品开发及设计策略,以适合消费文化的变迁。
The meaning of design semantics to creation and spreading of merchandise image was analyzed to acbieve efficient communication between merchandise symbol and consumer. The relation between symbol value and symbol consumption society in packaging design was discussed beginning from the concept and meaning of semantics. It was put forward that application of design semantics can create unique merchandise image and promote selling.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第1期122-124,133,共4页
Packaging Engineering
