文化特质在包装设计中的解析

Analysis of Cultural Characteristics in Packaging Design

在信息时代多元文化语境对我国包装设计的影响下,探讨了如何把握和坚持包装设计的文化性,挖掘、整理中国包装设计中优秀丰富的文化内涵,将传统的文化思想精髓同当代设计的要素有机结合起来。

The ways to grasp and persist in the cultural characteristics in packaging design, and to excavate and trim the quintessence of traditional cultural thoughts with the element of contemporary designs were discussed in the course of practical development of modem Chinese packing design, especially in the information times.