论礼俗文化在现代礼品包装设计中的应用

Application of Etiquette and Custom Culture in Modern Gift Packaging Design

从设计的角度看,礼俗文化为现代礼品包装设计提供了极为丰富的设计素材。根据礼俗在馈赠行为中的主要表现,从礼俗的象征性、风俗性和时代性三方面分析礼俗文化在现代礼品包装设计中的应用,进而探究其深层结构的审美观念和文化隐喻,有助于弘扬中华民族的传统文化,为现代礼品包装设计带来巨大的文化价值和社会价值。

In terms of design, etiquette and custom culture provides abundant material for modem gift packaging design. Based on main representation of etiquette and custom during gift-presenting behaviors, the application of etiquette and custom culture in modem gift packaging design was introduced by symbolism, folklore, and epochal character. Its deep-seated aesthetic conceptions and cultural metaphors were studied. It helps to carry forward the traditional culture of the Chinese nation, and bring a vast cultural and social value for gift packaging design.