纳西象形文字的符号性质及其在视觉传达中的功能

The Nature of the Naxi Pictographs' Symbols and its Function in Visual Communication

纳西象形文字是一种极具造型特征的视觉语言符号。本文从符号学的角度,分析了纳西象形文字是一种特殊的文字符号,同时又是一种具有情感和美学特征的艺术符号。这些符号性质使得纳西象形文字在视觉传达中既起到了信息传递的功能,也起到了视觉审美的功能,是信息和美学的双重载体。

The Naxi pictographs are visual language symbols with modeling feature. The Naxi pictographs are special character symbols, and they are also art symbols sensltity and aesthetics feature .From the visual communication angle, both of the symbotic property make the Naxi pictographs have the function of the information communicating and aesthetic vision. So the Naxi pictographs are dual carder with information and aesthetics.