摘要
通过对“五朵金花”为代表的乡村旅游进行调查研究,分析了成都市乡村旅游开发的不足、风险,以及成功、优势,提出了成都市乡村旅游产品和服务开发的差异化战略和策略模式。
This paper,through the surveys and studies of the rural tourism in "the Five Flowers",tfies to analyze the shortcomings and risks as well as the successes and advantages that'exist in Chengdu's development of rural tourism,and then advances a new mode- the strategya and tactics of "variety" for developing the rural tourist products and service in Chengdu.
出处
《成都大学学报(教育科学版)》
2007年第1期49-51,96,共4页
Journal of Chendu University:Educational Sciences Edition
关键词
成都农家乐
乡村旅游
市场调查
差异化战略
peasant- home holiday- inns in chengdu
rural tourism
market survey
the stratege of varity