试论大众文化影响下的民俗文化

When Folk Culture and the Mass Culture Collide

在现代社会中,大众文化以其强大的传播能力深入到人们生活的各个层面,对人们的生活方式、思想观念产生了重大而深远的影响。作为传统文化的重要组成部分,民俗文化也受到了大众文化的种种影响。大众文化一方面挤压了民俗文化的生存空间,另一方面促进了民俗文化的传播。同时,大众文化的运作模式及其所体现的价值观也对民俗文化产生了不同程度的影响。在这样的背景下,应当进一步分析民俗文化的新形态,探讨民俗文化的保护措施。

Today in the society, the mass culture has a strong dissemination ability, and go deep into people＇s cape corner in the life. It produced important and profound influence to poople＇s living and thought. As an important part of traditional culture, the folk culture is influenced by mass culture, too. On one hand the mass culture squeezed the existence space of the folk culture, and on the other hand it promoted the dissemination of folk culture. At the same time, the production model of the mass culture and it＇s value also influenced the folk culture with different degree. According to this background, we should analyze the new appearance and discuss the protection measures of the folk culture further.