澳门作为会议观光城市的现状和前景

Positioning Macao as a MICE Destination:Prospects and Realities

近年澳门旅游业的发展基本上依赖于博彩业。为了确保澳门经济的可持续发展,需要进一步研究讨论澳门发展会议观光的潜力。本文讨论澳门发展会议观光的优势和劣势,通过对产业利益相关的参与者的调查,试图寻找发展会议观光之因素、针对澳门的现状予以比较,并指出澳门作为具有竞争力的会议观光城市所存在的差距。

The growth of tourism witnessed by Macao in recent years has been largely attributable to the development of the casino industry. Further researches on its potentials to develop the convention and sightseeing sectors, however, are needed to ensure a sustainable growth of its economy. This study provides an exploratory analysis of establishing Macao as a MICE and sightseeing tourism destination in its own right, solicits stakeholder perceptions by means of a survey with the objective of determining the critical attributes that contribute towards building a successful MICE destination and Macao＇s performance indicators vis-à- vis these attributes. The analysis also provides pointers towards identifying critical gaps that Macao needs to address in order to position itself as a competitive MICE destination.