古村落旅游地居民综合感知及差异分析——以陕西韩城党家村为例

An Analysis of Comprehensive Perception and Variations of Residents in Ancient Village Tourism Areas:a Case Study of Dangjiacun in Hancheng,Shaanxi

本文以陕西韩城党家村为例,采用问卷调查和现场访谈相结合的方式,运用EXCEL、SPSS等软件对调查结果进行数理统计,分析了居民对当地旅游开发的感知态度及差异,探讨了有关居民旅游感知的影响因素;并运用旅游发展阶段理论、社会交换理论等分析了党家村旅游开发的现状,认为目前党家村的旅游开发处于良好的状态,当地居民对旅游开发和旅游者持欢迎态度,处于融洽阶段。

This paper made an investigation on Dahlia village in Hancheng county of Shaanxi province by distributing questionnaires combined with resident interview, applied some software like EXCEL and SPSS to do mathematical statistics of the data collected, did an analysis of the residents＇ perceptions on tourism development in the village and the attitudinal differentiations, discussed the factors influencing their perceptions, and applied tourism developmental phased theory and social commute theory to analyze the status of the tourism development in Dangjia Village. The result shows that tourism development in Dangjia village is in a state of healthy and harmonious development and the locals take a positive attitude on tourism and tourists.