摘要
通过对品牌战略的概念、意义、发展现状的分析,提出企业发展品牌战略经营的相应对策:要树立强烈的品牌战略意识;明确战略品牌定位;运用资本经营,加快开发速度;推出相应的品牌实体,利用信息网,实施组合经营;营造优良的开发环境。
The concept, meaning and current situation of the development of brand strategy are analyzed. The corresponding c.untenneasures in the development of enterprises＇brand stratagy management are proposed.
关键词
品牌战略
经营
营销观念
brand strategy
management
marketing idea
