当代中国城市居民象征性消费倾向及其原因透视

Examination of Citizens' Symbolical Consumption Tendency in Present China and Its Causes

当代中国城市居民的消费行为已经演化为一种含义系统与一种沟通系统,即表现为人们的象征性消费倾向。通过一定的实证分析,论述象征性消费在城市居民的现实生活中所呈现的状态,并剖析形成这种倾向的经济、政治和文化的根源,从而为寻求合理的消费途径提供依据。

The consuming behavior of citizens in present China has become a system of implication and communication, shown in their symbolical consumption tendency. Based on some empirical analysis, this paper discusses the state of symbolical consumption in citizens＇ life, and dissects the economic, political and cultural causes of this tendency for a reasonable consumption style.