摘要
本文针对当前图书馆界所处的环境,指出图书馆开展营销的可行性与必要性,并就图书馆开展营销的方法进行了研究与探讨。
This article pointed out the library development marketing the feasibility and the necessity which locates in view of the current environment, and It has conducted the research and the discussion on the library development book marketing method.
出处
《农业与技术》
2006年第6期179-181,共3页
Agriculture and Technology
关键词
知识经济
图书营销
Knowledge economy
Books marketing
