电子商务企业产品评价指标体系的建立及模糊评价

电子商务正以其高产率、低成本的优势,逐步成为新兴的经营模式和理念,一个基于Internet的全球电子商务框架正在形成。如何评价电子商务企业的产品具有重要的作用,从电子商务的层面上构建出电子商务企业产品的指标体系,应用模糊数学中综合判断方法,对电子商务企业产品进行整体的分析和综合评判,评价出产品的优劣。

E-commerce has gradually become a new operation pattern and concept with its advantage of high efficiency and low cost, and a global E-commerce frame is taking shape based on Intemet. Therefore it is more important how to evaluate the products of E-commerce enterprises. This article built an index system of E-commerce enterprise product at the E-commerce level, overall analyzed and comprehensively evaluated the products of E-commerce enterprises using the comprehensive judgement in fuzzy mathematics.