高校体育培训市场资源开发与营销策略探析

On Exploitation of Sports Training Market Resource and Its Marketing Strategy in Colleges and Universities

从高校体育市场开发的可行性分析入手,得出高校体育培训市场还蕴含着相当大的开发潜力,探讨了高校体育培训市场开发和营销的有利因素,并提出了相应的对策。

The writer first illustrates the possibilities of developing sports training market in colleges and universities so to prove that great potentialities are hidden behind college sports training market, and then puts forward the favorable factors in its development and relevant marketing strategies.