摘要
从高校体育市场开发的可行性分析入手,得出高校体育培训市场还蕴含着相当大的开发潜力,探讨了高校体育培训市场开发和营销的有利因素,并提出了相应的对策。
The writer first illustrates the possibilities of developing sports training market in colleges and universities so to prove that great potentialities are hidden behind college sports training market, and then puts forward the favorable factors in its development and relevant marketing strategies.
出处
《成都体育学院学报》
CSSCI
北大核心
2007年第1期126-128,共3页
Journal of Chengdu Sport University
关键词
高校体育
培训市场
营销策略
:sports in colleges and universities, training market, market strategy