摘要
在地缘、政策、资本等夹缝中游刃有余的凤凰卫视度过了10岁生日,而迎接它的生日礼物却是前所未有的竞争局面。
Since the launch of Phoenix Satellite TV in 1996, the Hong Kong-based 'foreign TV media' has won much applauds by offering unique programs to its mainland audience. Its annual income has also grown to one billion Hong Kong dollar. However, the competition has become fierce now as local TV stations are swiftly improving their program quality. For example, the 'Super Girl' show broadcast on Hunan Satellite TV has attracted a large number of audience and advertisers. How could Phoenix's helmsman Liu Changle fend off the competition from local TV stations, maneuver within the scope of China's policy restrictions, and lead his corporation into other growth track?
出处
《中国企业家》
2007年第2期62-65,8,共4页
China Entrepreneur
