工程咨询企业核心竞争力研究

Research on Core Competition of Engineering Consulting Enterprises

研究目的:在异常激烈和残酷的竞争面前,工程咨询企业要想生存和发展,必须大力培育和增强企业的核心竞争力。因此,探索中国工程咨询企业核心竞争力的构建要素,寻求提升企业市场竞争能力,对于我国企业成长和经济发展具有重要意义。研究方法:本文通过相关的文献、国内外著作、网站及报刊杂志等几个方面获取相关理论及研究资料,采用文献分析法、理论综述法和归纳演绎法相结合,归纳出工程咨询企业核心竞争力构成要素。研究结论:结合工程咨询企业的特殊性,分析了核心竞争力要素。要素由6个方面组成:社会影响力、技术创新能力、市场开拓与营销能力、工程项目管理能力、资源管理能力和知识管理能力。

Research purposes- Confronted with the extremely fierce and cruel competition today, engineering consulting enterprises have to foster and strengthen the core competition if they want to survive and make development. Therefore, exploring the key elements forming the core competition of the engineering consulting enterprises in China and trying to improve the competitive edge of the enterprises on the market have great significance to the growth and economic development of the enterprises in our country. Research methods：Based on the relevant theory and data collected from correlative documents, works at home and abroad, web sites and newspapers ＆ magazines, this paper adopts the document analysis method and theoretical summary method combined with the inductive ＆ deductive method to summarize the main elements competition of engineering consulting enterprises. Research conclusions： Combining with the peculiarity of engineering consulting enterprises, this making up the core paper performs an analysis of the key elements of core competition, which is composed of 6 aspects, namely social influence, technical innovation ability, market opening up and marketing ability, engineering project management abihty and resources management ability ＆ knowledge management ability.