论河北省中小企业集群国际营销策略

Strategy of International Marketing Related to the MSEs Cluster in Hebei

随着全球经济一体化的发展趋势,如何将河北省中小企业集群的产品和服务打入国际市场,变区位优势为国际竞争优势,已成为集群营销的关键问题之一。介绍河北省中小企业集群发展现状,阐述了河北省中小企业集群在国际营销活动中面临的问题,并提出了集群开展国际营销活动的对策。

In recent years, the small and Medium enterprise cluster developed quickly in Hebei province. As the development of economic integration in the whole world, the key problems faced by the SMEs cluster are how to market its products and services worldwide and how to transfer the location advantage into competition advangtage. This paper overviews the stato quo of SMEs cluster in Hebei province, then analyses the key problems in international marketing, and finally put forwards the countermeaning in coping with these problems.