海峡西岸经济区区域品牌发展的对策思考

Countermeasures of Regional Brand Development in the Economic Zone on the West Side of Taiwan Straits

区域品牌战略是“海西”区域经济发展的重要途径之一。通过对区域品牌的内涵与特征、产业集群与区域品牌的关联分析,进而提出海峡西岸经济区区域品牌创建的对策措施。

The strategy of regional brand is one important solution to the develompent of the economic zone on the west side of Taiwan Straits. This paper puts forward some countermeasures for the construction of regional brand of the economic zone on the west side of Taiwan Straits by analyzing connotation and characteristic of regional brand and the relevance between the regional brand and industry cluster.