语用原则在商务英语信函写作中的运用

The Application of Pragmatic Principles to the Writing of Business English Correspondence

商务英语信函作为商务活动中相互交流的一种重要方式在国际商务交际中起着举足轻重的作用。本文在简述语用原则和商务信函写作原则的基础上,通过例证分析,指出了合作原则和礼貌原则与商务英语信函写作原则之间的高度一致性,论证了这些语用原则对商务信函写作的指导意义,为商务英语信函写作教学和研究提供了一定的理论支持。

As an important means of communication in business activities, business English correspondence plays a crucial role in international business communication. This paper briefly discusses the pragmatic principles and the writing principles for business correspondence and points out the high consistency between these writing principles and the cooperative principle and politeness principle. By way of sample analysis, it also proves the instructive significance of pragmatic principles in business English correspondence writing. This, to a certain extent, offers a theoretical basis for the teaching and research of business correspondence writing.