论出版宏观管理

On Macro Management of Publishing

本文在对出版宏观管理的概念、主体构成和结构体制进行分析的基础上,论述了出版宏观管理的必要性及当前新特点、出版宏观管理的任务和目标,归纳了出版宏观管理十个方面的主要内容,并专门研究了出版宏观调控的手段以及在四个技术层面上具体运用的实例。

On the basis of the analysis of the concept, administors and construction system of publishing macro management, the thesis discusses the necessity, the new characteristics, the missions and the aims of publishing macro management. The thesis also sums up ten main aspects of publishing macro management and the ways to regulate publishing macro management together with some examples in practical use in four technical levels.