图书出版的搜索引擎营销策略

Search Engine Marketing for Book Publishing

本文从出版社如何开展网络营销入手,引出搜索引擎营销这一利器,通过翔实、具体的例子阐明了出版社应该如何实施搜索引擎营销策略,详细介绍了搜索引擎导向的广告投放策略、搜索引擎导向的网站优化策略、搜索引擎导向的网站推广策略、搜索引擎导向的信息收集策略。

This article introduces search engine marketing and its application in the publishing industry.Through full and accurate examples, this article shows search engine is a powerful tool for book marketing. The search engine marketing strategy of the publishing company covers the four search engine oriented facets, including advertising, website optimizing, website promoting and information gathering.