品牌视角下的比较优势原则

The Comparative Advantages of Brands:A New Perspective

强势品牌在国际市场上具有较强的比较优势,但品牌在国际经济学上的研究还是空白。结合比较优势理论进行分析,强势品牌产品在与同类的非强势品牌产品进行竞争时具有成本上的相对优势,还在产品附加值方面胜于后者。那么,在获取出口比较优势方面,出口产品应该根据不同的情况选择品牌差异最小化的成本竞争与品牌差异最大化的附加值竞争。这可以为中国依靠提高出口质量,创建中国品牌来进一步扩大外贸出口奠定理论基础,从而减少甚至是避免低层次的出口数量扩张带来的贸易条件恶化与国际摩擦。

Leading brands possess great comparative advantages in the international market though there is still a blank to analyze brands theoretically in international economics. Compared with Non--leading brands, leading brands have comparative cost advantages and prior added--values. Therefore, in order to obtain comparative advantages, the exports are supposed to choose a proper strategy between minimizing brands differences and adopt cost competition or maximizing brands differences and take up the compe- tition by added--value. This can work as a basis for China to further enhance the export by improving the quality and creating brands, thus reducing, or avoiding the trade terms deterioration and international frictions which arising from the rapid quantity expansion of low- grade exports.