余汉生工业设计作品选

Selected Works of Yu Hansheng＇s Industrial Design

设计思维的独特性就在于它是运用概念思维。概念与观念不同，观念是一个可以被认为形象化了的知觉，而概念却是要求反映事物本质属性的思维形式，它要求我们把感觉到的事物的共同特点抽取出来加以概括。这也正是设计与艺术的区别所在。艺术可以强调个人的观念，而设计不能。设计必须将众多使用者的个人观念的共同特点抽取出来形成一个符合他们观念的概念，我们的设计才会得到他们的认可和接受。

Mr. Yu Hansheng, the teacher of Guangzhou Academy of Fine Arts holds the view that the uniqueness of design thinking lies on the concept thinking, which requires us to generalize the common features of what we feel. This is also the differences between design and art. Art pays more attention to personal feelings, while design has the responsibility to extract the common features from different users＇ personal ideas to form a new idea which accords with the users＇ ideas, only through which can our design be accepted by the consumers.