老品牌视觉形象的再设计

Redesigning of Old Brand Visual Identity

中国的老品牌在新的时代，视觉形象必须进行再设计。 品牌是二十世纪的一个神话。

Brand identity is the direct expression of product positioning and enterprise culture. How to design the visual image for China＇s own brands becomes the most strategic topic. The writer here discusses why China＇s old brands need to be redesigned and puts forward 3 ways of redesigning the old brands： continuing the old visual identity but adding a little new elements for the brands whose consumers are seniors; extending the old brand identity by keeping the widely recognized old elements and adding modern elements for the middle-aged people; recreating the old brand identity for the young people.