摘要
绵阳有较丰富的旅游资源,在过去的旅游开发中却没有突出特色,本文在分析了四川、绵阳现实旅游市场特点的基础上,指出休闲旅游应该是绵阳旅游业下一步重点发展方向。并分析了绵阳发展休闲旅游的优势、劣势、机会和威胁,在此基础上提出了相应的发展对策。
Mianyang is rich in tourist resources, but the past development is free of characteristics. After analyzing the current characteristics of tourist markets in Mianyang and Siehuan, the writing attempts to point out that recreational tourism will be a next direction for development. At the same time, it analyzes the predominance and inferior positions, opportunities and menace, and it also puts forward the corresponding development countermeasures.
出处
《绵阳师范学院学报》
2006年第6期32-36,共5页
Journal of Mianyang Teachers＇ College
关键词
休闲旅游
市场分析
对策
recreational tourism
market analyses
countermeasures.
