产品形态语言——设计师和消费者沟通的信息载体

Language of Product Form——The Information carrier between designer and consumer

形态语言是实现产品和人对话和情感交流的途径。产品形态作为产品视觉信息传达的主体，能传达出产品的外延和内涵信息。作为传达各种信息的符号，形态是现代设计中的产品语言。每一种产品都以它特有的符号向使用者传达各种不同的信息。造型语言不仅可以发挥他的认知功能，让使用者知道这个产品是什么，怎么样去操作它，以及操作的进程和结果是怎么样的，这个是发挥产品的物质功能;形态还可以发挥它的精神功能，给使用者以感受和提示，了解产品的形态语言可以使设计师和使用者沟通信息。

Form language reallze the communlcate befween product and human. That which is the main carrier of produce＇s vlsion Information can transmit extension and connotatlon of the product, Form Is consldered to be the Information of modern design, Each produce has speclal symbol to show different Information, Form language not only exert thelr functions of reoognition which make users know how to use, what Is the processes and consequences but also show thelr spirlts of function whlch Is easy for customers to understand, Belier communlcation between deslgner and customer can be created by good understanding of the product form.