当游玩变成一种消费机器——中国消费社会形式变迁的旅游人类学研究

When Traveling Becomes a Consuming Machine——A Tourism Anthropological Research into the Transformation of Consumption in China

展示了当前中国人主流旅游形式——组团游或跟团游——在发展的名义下如何麦当劳化游客被绑到一架巨大的消费机器上,利润、可预见性、效率是该系统的核心目标。在旅游活动中,游客的游玩被严重地产业化、商业化了,旅游在社会世界的意义也被边缘化了。

This paper illustrates how guided tour, the major form of traveling for Chinese, has been McDonaldized in the name of development. The travelers are bound to a giant consuming machine whose kernel targets are profits, calculatability and efficiency, Traveling has been seriously industrialized and commercialized, and tbus the significance of tourism in social world has been marginalized.