主题:民族文化旅游开发的切入点

The Theme:the Key to the Development of Ethical Culture Tourism

主题是民族文化旅游开发的灵魂,其本质是文化,以其鲜明的特点、独特个性满足了游客多层次的需求,因而,具有强大的旅游竞争力和生命力。文章分析了民族文化旅游开发的主题是市场竞争、游客需求差异、文化丰厚性的发展的必然结果,论述了民族文化旅游主题式开发的主题筛选流程,并阐述了主题的延伸和创新理论。

the theme is the key of developing the ethical culture tourism, whose nature is culture that can satisfy different requirements. It has great competitive strength and vitality. The paper argues that the theme approach is the inevitable results of the marketing competition and tourists various requirements. The procedure of selecting the themes is discussed along with the innovative theories about this.