摘要
随着《白银谷》、《乔家大院》等电视剧的热播,对晋商的研究获得了更为广泛的关注。辉煌五百多年的晋商除有其客观因素外,其卓越的诚信体系发挥了举足轻重的作用。文章从心理学的角度,对晋商成功的重要因素———诚信进行解读,并分析其现代价值。
With the TV show of ＂Bai Yin Gu＂, ＂Qiao Jia Da Yuan＂ etc. , more and more attention has been paid to Shanxi merchants More than five centurie＇s resplendence of Shanxi merchants isn＇t, only because of the external factors, but also due to their prominent honest and credit system. As a result, it has significant meaning to get a glimpse of the system and analyze its modem value from psychological view.
出处
《华东经济管理》
2007年第1期37-39,共3页
East China Economic Management
基金
国家自然科学基金资助项目:现代企业中诚信的管理价值的研究(项目号:70271017)
关键词
晋商
诚信
外部诚信
内部诚信
个人诚信
Shanxi merchants
honest and credit system
exterior honest and credit
interior honest and credit
individual honest and credit
