浅谈我国中小白酒企业发展的方向

Light Direction of Discussing Medium and Small Enterprise's Development of Chinese liquor of our Country

我国白酒存在企业多、规模小、管理机制僵化、效率低、费用高、效益差、秩序乱等主要问题,另外随着WTO条款的实施、国外白酒企业国内竞争的加剧,我国中小白酒企业面临着如何做大做强、培养自己的独特竞争优势的现实选择。文章从中小白酒企业面临的问题入手,探讨了我国中小白酒企业的出路所在。

Our country white liquor existence enterprise many, the scale small, the management mechanism ossifies, the efficiency lowly, the expense high, the benefit difference, the order is chaotic and so on the main question, moreover along with the WTO provision imple- mentation, overseas white liquor enterprise domestic competition intensifying, how in our country the small white liquor enterprise faces is doing greatly does strongly, raises own unique competitive advantage the reality choice. This article small white liquor enterprise faces the question obtained, has discussed in our country the small white liquor enterprise＇s outlet in